Party Promotion Positioning

This week, I would like to examine the profession of Club Promotion and specifically what marketing tactics are used in Chile.  One party promotion company that I have seen a lot in my short time here is "Saint Jueves".  They have elevated to become one of the top party promoters in Viña/Valpo and function by throwing one of their trademarked events in a different discoteca each week.  Saint Jueves has distinguished themselves with a large online presence and product quality to strategically position themselves in the mind of the consumer.  I believe that the type of positioning that they have utilized most is Attribute/Benefit Positioning, which has differentiated the company from competitors.  Each week, Saint Jueves, uses social media, and invites over 14,000 people to their event on Facebook.  Thus, it is evident, that they have put in much effort into creating a large client base to draw in consumers from.  When it comes to the specifics of one of their events, they offer a variety of services, that reveal the benefits to the potential customer.  This week, they celebrate their one year anniversary, and do so by providing free drinks, free food, free games, and free entertainment.  Each one being an attractive benefit that sets their company apart, as no other club promoter presents such enticing options.                  They have also worked to create a memorable logo to represent their brand and linger in the mind of the customer.  At every party, they offer their iconic "bucket", which carries a huge "Saint Jueves" sticker. This pushes the customer to identify and remember who is throwing the wild carrete that they are attending.  Another impressive tactic that I have noticed is the effort they put into making the intercambio feel important.  They call us "invitados especiales" and offer us special discounts.  This could be because they think we are fun or they know that we are more willing to spend more money on drinks.  Either way, many of their marketing tactics in party promotion have positioned themselves as a positive brand in my mind and the minds of many others.